Experience shows that there are two types of links that stand out as being especially valuable.
When you start off a long term link building campaign it is important to consider these carefully.
The first is PR Link Building which basically means linking a short article about your subject/company to as many of the important social networking sites, article posting and PR sites.
When you post these they will have a link back to your website within the article and this will count as a valuable inbound link.
Choose the sites carefully once you have gone for the obvious ones such as Facebook, Delicious, My Space, Digg, Mr. Wong etc.
After this post on the article sites and the PR sites, of which there are many with varying rules and regulations as to what they will accept.
If you wish to register for free use of a Link Building Software to be launched at the beginning of 2009 go to the enquiries page of CWA Europe.
The second type of Link Building which is also considered to be of a higher value is inbound links from well ranked websites, with some keyword relevancy.
So take for example your website has a page on Garden Tools, then it would be relevant to have inbound links coming from all garden related websites with a good page rank.
Talking about page rank, be very careful not to have outbound links (you linking to another website) to websites that may be considered low quality or worse still have been banned.
This is a real no-no as the search engines can really downgrade your website for choosing to link to the wrong kind of websites.
Finally make sure that for your inbound links you don’t link to irrelevant web pages.
It is worth taking the time to do keyword research to generate the right potential websites to approach and also a little bit of lateral thinking never goes amiss!
To know more about Online Marketing have a look at the CWA website.
Friday, December 12, 2008
Long Term Link Building
To know more about CWA click here.
There’s no way to avoid it if you want to have a successful website, and whether you like it or not it will either cost you plenty of time or money. You have to find a long term link building strategy even if the whole subject seems like Double-Dutch to you at the beginning.
But if you take a step back and see link building in a simple, somewhat old-fashioned way, you will grasp it differently and this will lessen the technical jungle that you may feel you are venturing into.
Getting a long term link building strategy is a bit like what happens after you have opened a new shop.
You put plenty of planning into your shop; you’ve found a great interior designer, you’ve sourced great stuff to sell at good prices, and now you open up and not many people come in.
So your website is all singing and dancing, you’ve got great products and low prices and you can’t understand why your competitors are appearing high on the search engines and you’re not.
It boils down to the same issue – creating the right interest in a long term way.
For a shop you would probably have to invest a lot of money into advertising and old-fashioned public relations, while having niche or excellent value products that can maintain that interest. And eventually your reputation would increase by word-mouth-mouth.
But with a website it is much cheaper and actually easier. All you need to do is make sure you don’t expect it to happen overnight.
Start by writing interesting content ideally with a specialist angle, making sure it is neither too sales orientated or condescending. Set up a blog for your website and every so often write something new in the third person, so that it comes across as commentary.
Now start linking these new articles, every so often, to the social networking sites (Facebook, My Space, Digg, Delicious etc.) and article posting and PR sites.
This will have the effect of building very valuable links with relevant content while reaching out to a huge brand new audience gradually.
Some of this new audience will start to visit your shop/website, and some of them will tell their friends. Some of these people will bookmark your site also making it more important in the eyes of the search engines.
For a simple step-by-step guide on how to start off your long term link building strategy visit this article.
Want to know more about Online Optimisation & Advertising click here.
There’s no way to avoid it if you want to have a successful website, and whether you like it or not it will either cost you plenty of time or money. You have to find a long term link building strategy even if the whole subject seems like Double-Dutch to you at the beginning.
But if you take a step back and see link building in a simple, somewhat old-fashioned way, you will grasp it differently and this will lessen the technical jungle that you may feel you are venturing into.
Getting a long term link building strategy is a bit like what happens after you have opened a new shop.
You put plenty of planning into your shop; you’ve found a great interior designer, you’ve sourced great stuff to sell at good prices, and now you open up and not many people come in.
So your website is all singing and dancing, you’ve got great products and low prices and you can’t understand why your competitors are appearing high on the search engines and you’re not.
It boils down to the same issue – creating the right interest in a long term way.
For a shop you would probably have to invest a lot of money into advertising and old-fashioned public relations, while having niche or excellent value products that can maintain that interest. And eventually your reputation would increase by word-mouth-mouth.
But with a website it is much cheaper and actually easier. All you need to do is make sure you don’t expect it to happen overnight.
Start by writing interesting content ideally with a specialist angle, making sure it is neither too sales orientated or condescending. Set up a blog for your website and every so often write something new in the third person, so that it comes across as commentary.
Now start linking these new articles, every so often, to the social networking sites (Facebook, My Space, Digg, Delicious etc.) and article posting and PR sites.
This will have the effect of building very valuable links with relevant content while reaching out to a huge brand new audience gradually.
Some of this new audience will start to visit your shop/website, and some of them will tell their friends. Some of these people will bookmark your site also making it more important in the eyes of the search engines.
For a simple step-by-step guide on how to start off your long term link building strategy visit this article.
Want to know more about Online Optimisation & Advertising click here.
Friday, December 5, 2008
Sign Up To The 2009 World Schools Golf Challenge!
After the huge success of last year’s inaugural World Schools Golf Challenge (WSGC) in New Zealand, this exciting competition for under-18s returns in 2009, in Australia.
The five day golf challenge, which is open to males and females, is to be held in Adelaide from 13 to 17 April 2009 and leading sports travel operator, Gullivers Sports Travel is offering official tour packages to schools and colleges for the event.
Gullivers’ golf tour co-ordinator, Rob Langley said: “Our WSGC tour packages include sightseeing and activities to ensure the teams enjoy the trip of a lifetime! It’s not just a unique golfing occasion for schools, but an exceptional educational and cultural experience too, in one of the most beautiful countries in the world.”
Gullivers Sports Travel is offering six nights' stay in 3* Adelaide Shores, return flights and entry into the WSGC from £1650 per person. For an additional three night stopover in Perth, en route to Adelaide, including two practice rounds of golf there is a supplement of £545 per person.
For more information please call Gullivers Sports Travel on 01684 293175, email gullivers@gulliverstravel.co.uk or visit www.gulliverstravel.co.uk.
The five day golf challenge, which is open to males and females, is to be held in Adelaide from 13 to 17 April 2009 and leading sports travel operator, Gullivers Sports Travel is offering official tour packages to schools and colleges for the event.
Gullivers’ golf tour co-ordinator, Rob Langley said: “Our WSGC tour packages include sightseeing and activities to ensure the teams enjoy the trip of a lifetime! It’s not just a unique golfing occasion for schools, but an exceptional educational and cultural experience too, in one of the most beautiful countries in the world.”
Gullivers Sports Travel is offering six nights' stay in 3* Adelaide Shores, return flights and entry into the WSGC from £1650 per person. For an additional three night stopover in Perth, en route to Adelaide, including two practice rounds of golf there is a supplement of £545 per person.
For more information please call Gullivers Sports Travel on 01684 293175, email gullivers@gulliverstravel.co.uk or visit www.gulliverstravel.co.uk.
Gullivers Sports Travel Wins Prestigious Trade Award
Gullivers Sports Travel has been named Best Sports Specialist 2007 by South African Airways UK.
South African Airways UK’s annual awards honour its top performing trade partners for their support. Gullivers was recognised and celebrated for the high volume of flights it requires from the airline for the many tours and incentive travel it organises to South Africa every year.
In recent years, Gullivers has seen South Africa become its number one touring destination for clubs and schools, for all types of sports, and as an official licensed operator for the British & Irish Lions Tour to South Africa 2009, the company estimates that it will take 3,000 rugby supporters over next year as well.
John Hall, Chairman of Gullivers Sports Travel said: “Gullivers is delighted to be awarded the title of Best Sports Specialist by South African Airways UK – it comes from years of arranging travel to one of the most captivating destinations in the world. We first took clients to South Africa in 1980 - our inaugural Lions tour – just 100 people! We’ve now taken thousands and awards like these show how much the company has moved forward.”
South African Airways UK’s annual awards honour its top performing trade partners for their support. Gullivers was recognised and celebrated for the high volume of flights it requires from the airline for the many tours and incentive travel it organises to South Africa every year.
In recent years, Gullivers has seen South Africa become its number one touring destination for clubs and schools, for all types of sports, and as an official licensed operator for the British & Irish Lions Tour to South Africa 2009, the company estimates that it will take 3,000 rugby supporters over next year as well.
John Hall, Chairman of Gullivers Sports Travel said: “Gullivers is delighted to be awarded the title of Best Sports Specialist by South African Airways UK – it comes from years of arranging travel to one of the most captivating destinations in the world. We first took clients to South Africa in 1980 - our inaugural Lions tour – just 100 people! We’ve now taken thousands and awards like these show how much the company has moved forward.”
Gullivers Go West!
Gullivers Sports Travel, the UK’s leading rugby tour operator, is staging its first West Wales Rugby Festival, next spring, to be hosted by Aberystwyth RFC.
The rugby festival is open to under 8s-14s and will be played on Saturday 4 and Sunday 5 April 2009. It has already attracted teams from all over the UK, including Manchester, London and Cardiff.
Ricky Davies, Gullivers’ Festivals Manager said: “Aberystwyth RFC has staged an international rugby festival for a number of years and is well equipped to host such an event. Gullivers is very excited by the prospect of making this festival more popular than ever and is looking forward to introducing clubs to this stunning and rugby mad destination.”
The festival costs from £79 per person, which includes three nights’ self catering accommodation at Quay West Holiday Park and entry into the festival. Gullivers is encouraging teams to bring along supporters and family members too, to continue the ethos of the Gullivers’ rugby festivals.
For further information about the West Wales Rugby Festival, please call Gullivers Sports Travel on 01684 293175, email gullivers@gulliverstravel.co.uk or visit www.gulliverstravel.co.uk.
The rugby festival is open to under 8s-14s and will be played on Saturday 4 and Sunday 5 April 2009. It has already attracted teams from all over the UK, including Manchester, London and Cardiff.
Ricky Davies, Gullivers’ Festivals Manager said: “Aberystwyth RFC has staged an international rugby festival for a number of years and is well equipped to host such an event. Gullivers is very excited by the prospect of making this festival more popular than ever and is looking forward to introducing clubs to this stunning and rugby mad destination.”
The festival costs from £79 per person, which includes three nights’ self catering accommodation at Quay West Holiday Park and entry into the festival. Gullivers is encouraging teams to bring along supporters and family members too, to continue the ethos of the Gullivers’ rugby festivals.
For further information about the West Wales Rugby Festival, please call Gullivers Sports Travel on 01684 293175, email gullivers@gulliverstravel.co.uk or visit www.gulliverstravel.co.uk.
Countdown To The Lions!
With both sports travel and South Africa growing in popularity, the British & Irish Lions Tour to South Africa 2009 is the ideal sporting event to combine with incentive travel.
Gullivers Incentives, part of Gullivers Sports Travel, which is an Official Licensed Operator for the Lions, is offering bespoke incentive travel for next year's much anticipated rugby tour and can guarantee official match tickets.
As the time zone in South Africa is only two hours ahead of GMT, Gullivers Incentives is able to offer the corporate market weekends away to watch one of the three test matches, as well as longer trips. The Lions v South Africa test matches are confirmed as: Saturday 20 June 2009 in Durban, Saturday 27 June 2009 in Pretoria and Saturday 4 July 2009 in Johannesburg.
Andy Garside, Manager of Gullivers Incentives said: “For our corporate Lions packages we offer bespoke travel programmes that can incorporate a variety of activities, many unique to South Africa – power boating around Cape Point, cycling down Table Mountain, wine tasting, safaris at some of the world’s most exclusive game reserves, helicopter transfers and even shark diving!"
For more information please call Gullivers Incentives on 01684 293175 or email andy.garside@gulliverstravel.co.uk.
Gullivers Incentives, part of Gullivers Sports Travel, which is an Official Licensed Operator for the Lions, is offering bespoke incentive travel for next year's much anticipated rugby tour and can guarantee official match tickets.
As the time zone in South Africa is only two hours ahead of GMT, Gullivers Incentives is able to offer the corporate market weekends away to watch one of the three test matches, as well as longer trips. The Lions v South Africa test matches are confirmed as: Saturday 20 June 2009 in Durban, Saturday 27 June 2009 in Pretoria and Saturday 4 July 2009 in Johannesburg.
Andy Garside, Manager of Gullivers Incentives said: “For our corporate Lions packages we offer bespoke travel programmes that can incorporate a variety of activities, many unique to South Africa – power boating around Cape Point, cycling down Table Mountain, wine tasting, safaris at some of the world’s most exclusive game reserves, helicopter transfers and even shark diving!"
For more information please call Gullivers Incentives on 01684 293175 or email andy.garside@gulliverstravel.co.uk.
Thursday, December 4, 2008
The Property Crisis - Relief Ahead
Let's be real. Regardless of the picture the papers, television and radio may paint about the economy and it's effect on the property market, it doesn't change the fact that we all need a place to live.
Instead, picture this. 137 m2 spread over two floors. Three spacious bedrooms, one fully equipped kitchen, one main and one on suite bathroom, top floor solarium, enclosure with private entrance, private parking and open access to a gorgeous swimming pool. Now, picture this beautiful property in the Costa del Sol between Marbella and Fuengirola, surrounded by world class golf courses.
Lastly, now picture yourself holding the key to the front door.
Seriously, it's more attainable then you think, even in these dire economical times. How? By buying one of these twelve remaining dream homes directly from the developer, Las Begonias.
Surveyed by the bank at €300,000, you can now purchase one for €280,000! This fantastic deal is made possible because when you buy direct from the developer you can avoid all of the extra fees that estate agents charge.
Not sure you can swing it right now but believe that it will be possible in a few years? Las Begonias has found a solution for that too! For a limited time they are offering a "rent to buy" option. When you sign a two year lease on one of these stunning homes, 50% of the rent that you pay would be taken directly off the principal, reducing the total cost by €12,000!
Now is the time to bring that picture to life by moving into your dream home today, just steps from the Mediterranean Sea on the welcoming Costa del Sol.
For more information visit Las Begonias.
Instead, picture this. 137 m2 spread over two floors. Three spacious bedrooms, one fully equipped kitchen, one main and one on suite bathroom, top floor solarium, enclosure with private entrance, private parking and open access to a gorgeous swimming pool. Now, picture this beautiful property in the Costa del Sol between Marbella and Fuengirola, surrounded by world class golf courses.
Lastly, now picture yourself holding the key to the front door.
Seriously, it's more attainable then you think, even in these dire economical times. How? By buying one of these twelve remaining dream homes directly from the developer, Las Begonias.
Surveyed by the bank at €300,000, you can now purchase one for €280,000! This fantastic deal is made possible because when you buy direct from the developer you can avoid all of the extra fees that estate agents charge.
Not sure you can swing it right now but believe that it will be possible in a few years? Las Begonias has found a solution for that too! For a limited time they are offering a "rent to buy" option. When you sign a two year lease on one of these stunning homes, 50% of the rent that you pay would be taken directly off the principal, reducing the total cost by €12,000!
Now is the time to bring that picture to life by moving into your dream home today, just steps from the Mediterranean Sea on the welcoming Costa del Sol.
For more information visit Las Begonias.
Wednesday, December 3, 2008
Fair Team Play
Ever notice that when you're down the pub with your mates there's always that one guy that runs out of money right when it's his turn to buy a round?
Did you also notice that there's always one guy at work that seems to be "out sick" on the days when they're collecting for the staff fund?
And isn't it just your luck that there's one guy on your football team that always forgets his wallet at home when it comes time to pitch in for new gear?
Don't feel alone. We all know "that guy".
Well, they can't do much about him stiffing you at the pub and at work but Managing Director, Mike Smith and the rest of the brilliant team at TeamSport90 have come up with a way to help you avoid being stiffed on the field.
All you have to do is log on to TeamSport90 and register for a free membership. Now you have a way to order all the gear for everyone on the team and if you don't get the money then you don't place the order. It's that simple. This will help take the stress off the person on your team who takes care of these details and it'll also make everyone on the team responsible for themselves.
Want another great reason to sign up? Here's two! It's FREE and it also includes a tracking system of your outstanding orders and order history, great online offers, games and so much more! Okay, that was more like five great reasons. Seriously, it's fantastic and you should check it out right now at TeamSport90.com.
"That guy" will definitely get the point when he's the only one on the team to show up for the game in last years kit.
Always looking for ways to make your life easier, TeamSport90 - UK's Premier Team Kit Supplier.
Did you also notice that there's always one guy at work that seems to be "out sick" on the days when they're collecting for the staff fund?
And isn't it just your luck that there's one guy on your football team that always forgets his wallet at home when it comes time to pitch in for new gear?
Don't feel alone. We all know "that guy".
Well, they can't do much about him stiffing you at the pub and at work but Managing Director, Mike Smith and the rest of the brilliant team at TeamSport90 have come up with a way to help you avoid being stiffed on the field.
All you have to do is log on to TeamSport90 and register for a free membership. Now you have a way to order all the gear for everyone on the team and if you don't get the money then you don't place the order. It's that simple. This will help take the stress off the person on your team who takes care of these details and it'll also make everyone on the team responsible for themselves.
Want another great reason to sign up? Here's two! It's FREE and it also includes a tracking system of your outstanding orders and order history, great online offers, games and so much more! Okay, that was more like five great reasons. Seriously, it's fantastic and you should check it out right now at TeamSport90.com.
"That guy" will definitely get the point when he's the only one on the team to show up for the game in last years kit.
Always looking for ways to make your life easier, TeamSport90 - UK's Premier Team Kit Supplier.
Product Testers Wanted!
It seems as if every time you pick up a paper or turn on the TV the news is always negative. Headlines read: "UK Housing Market Heading For A Property Crash", "UK Economy Grinds To A Halt", "Viewers Can No Longer Afford To Phone In Votes So The X Factor Cancelled". Okay, I made up the last one to see if you were paying attention.
But honestly, wouldn't it be refreshing to hear some good news for once? Well you're about to get your wish. Read on!
The fine folks at TeamSport90 are always looking for ways to help out their community and in turn make sure they are only offering the highest quality of products on their site. So the Managing Director, Mike Smith came up with an exceptional idea - why not get consumers to test their products and report back to them on their findings. That alone is a splendid idea but they decided to kick it up another notch by letting all the testers keep everything they've tried out. I know, brilliant isn't it!
Some of the items to be tested are:
- Full And 5-A-Side Kits Including Player and Goalkeeper Jerseys, Shorts & Socks
- Football Boots
- Training and Match Footballs
- Team and Player Kitbags
- Goalkeeper Gloves
- Water Bottles and Holders
Some of the brand names include:
- Nike
- Adidas
- Uhlsport
- Jako
- Prostar
- Mass
This is a perfect time to either get some new merchandise for your team or get yourself suited up for free! All they ask of you is your honest opinion. You don’t even have to purchase anything to qualify Not a bad deal, wouldn't you say?
If you want to know more (and of course you do) all you have to do is go to TeamSport90.com, register as a TeamSport90 member, login and go to the members only (latest news) section to apply and get more info on other outstanding offers. They'll get back to the chosen Product Testers. This is a limited time offer so do not wait!
TeamSport90 - UK's Premier Team Kit Supplier.
But honestly, wouldn't it be refreshing to hear some good news for once? Well you're about to get your wish. Read on!
The fine folks at TeamSport90 are always looking for ways to help out their community and in turn make sure they are only offering the highest quality of products on their site. So the Managing Director, Mike Smith came up with an exceptional idea - why not get consumers to test their products and report back to them on their findings. That alone is a splendid idea but they decided to kick it up another notch by letting all the testers keep everything they've tried out. I know, brilliant isn't it!
Some of the items to be tested are:
- Full And 5-A-Side Kits Including Player and Goalkeeper Jerseys, Shorts & Socks
- Football Boots
- Training and Match Footballs
- Team and Player Kitbags
- Goalkeeper Gloves
- Water Bottles and Holders
Some of the brand names include:
- Nike
- Adidas
- Uhlsport
- Jako
- Prostar
- Mass
This is a perfect time to either get some new merchandise for your team or get yourself suited up for free! All they ask of you is your honest opinion. You don’t even have to purchase anything to qualify Not a bad deal, wouldn't you say?
If you want to know more (and of course you do) all you have to do is go to TeamSport90.com, register as a TeamSport90 member, login and go to the members only (latest news) section to apply and get more info on other outstanding offers. They'll get back to the chosen Product Testers. This is a limited time offer so do not wait!
TeamSport90 - UK's Premier Team Kit Supplier.
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