Friday, December 12, 2008

Starting Off a Long Term Link Building Campaign

Experience shows that there are two types of links that stand out as being especially valuable.

When you start off a long term link building campaign it is important to consider these carefully.

The first is PR Link Building which basically means linking a short article about your subject/company to as many of the important social networking sites, article posting and PR sites.

When you post these they will have a link back to your website within the article and this will count as a valuable inbound link.

Choose the sites carefully once you have gone for the obvious ones such as Facebook, Delicious, My Space, Digg, Mr. Wong etc.

After this post on the article sites and the PR sites, of which there are many with varying rules and regulations as to what they will accept.

If you wish to register for free use of a Link Building Software to be launched at the beginning of 2009 go to the enquiries page of CWA Europe.

The second type of Link Building which is also considered to be of a higher value is inbound links from well ranked websites, with some keyword relevancy.

So take for example your website has a page on Garden Tools, then it would be relevant to have inbound links coming from all garden related websites with a good page rank.

Talking about page rank, be very careful not to have outbound links (you linking to another website) to websites that may be considered low quality or worse still have been banned.

This is a real no-no as the search engines can really downgrade your website for choosing to link to the wrong kind of websites.

Finally make sure that for your inbound links you don’t link to irrelevant web pages.

It is worth taking the time to do keyword research to generate the right potential websites to approach and also a little bit of lateral thinking never goes amiss!

To know more about Online Marketing have a look at the CWA website.

Long Term Link Building

To know more about CWA click here.
There’s no way to avoid it if you want to have a successful website, and whether you like it or not it will either cost you plenty of time or money. You have to find a long term link building strategy even if the whole subject seems like Double-Dutch to you at the beginning.

But if you take a step back and see link building in a simple, somewhat old-fashioned way, you will grasp it differently and this will lessen the technical jungle that you may feel you are venturing into.

Getting a long term link building strategy is a bit like what happens after you have opened a new shop.

You put plenty of planning into your shop; you’ve found a great interior designer, you’ve sourced great stuff to sell at good prices, and now you open up and not many people come in.

So your website is all singing and dancing, you’ve got great products and low prices and you can’t understand why your competitors are appearing high on the search engines and you’re not.

It boils down to the same issue – creating the right interest in a long term way.

For a shop you would probably have to invest a lot of money into advertising and old-fashioned public relations, while having niche or excellent value products that can maintain that interest. And eventually your reputation would increase by word-mouth-mouth.

But with a website it is much cheaper and actually easier. All you need to do is make sure you don’t expect it to happen overnight.

Start by writing interesting content ideally with a specialist angle, making sure it is neither too sales orientated or condescending. Set up a blog for your website and every so often write something new in the third person, so that it comes across as commentary.

Now start linking these new articles, every so often, to the social networking sites (Facebook, My Space, Digg, Delicious etc.) and article posting and PR sites.
This will have the effect of building very valuable links with relevant content while reaching out to a huge brand new audience gradually.

Some of this new audience will start to visit your shop/website, and some of them will tell their friends. Some of these people will bookmark your site also making it more important in the eyes of the search engines.

For a simple step-by-step guide on how to start off your long term link building strategy visit this article.

Want to know more about Online Optimisation & Advertising click here.

Friday, December 5, 2008

Sign Up To The 2009 World Schools Golf Challenge!

After the huge success of last year’s inaugural World Schools Golf Challenge (WSGC) in New Zealand, this exciting competition for under-18s returns in 2009, in Australia.

The five day golf challenge, which is open to males and females, is to be held in Adelaide from 13 to 17 April 2009 and leading sports travel operator, Gullivers Sports Travel is offering official tour packages to schools and colleges for the event.

Gullivers’ golf tour co-ordinator, Rob Langley said: “Our WSGC tour packages include sightseeing and activities to ensure the teams enjoy the trip of a lifetime! It’s not just a unique golfing occasion for schools, but an exceptional educational and cultural experience too, in one of the most beautiful countries in the world.”

Gullivers Sports Travel is offering six nights' stay in 3* Adelaide Shores, return flights and entry into the WSGC from £1650 per person. For an additional three night stopover in Perth, en route to Adelaide, including two practice rounds of golf there is a supplement of £545 per person.

For more information please call Gullivers Sports Travel on 01684 293175, email gullivers@gulliverstravel.co.uk or visit www.gulliverstravel.co.uk.

Gullivers Sports Travel Wins Prestigious Trade Award

Gullivers Sports Travel has been named Best Sports Specialist 2007 by South African Airways UK.

South African Airways UK’s annual awards honour its top performing trade partners for their support. Gullivers was recognised and celebrated for the high volume of flights it requires from the airline for the many tours and incentive travel it organises to South Africa every year.

In recent years, Gullivers has seen South Africa become its number one touring destination for clubs and schools, for all types of sports, and as an official licensed operator for the British & Irish Lions Tour to South Africa 2009, the company estimates that it will take 3,000 rugby supporters over next year as well.

John Hall, Chairman of Gullivers Sports Travel said: “Gullivers is delighted to be awarded the title of Best Sports Specialist by South African Airways UK – it comes from years of arranging travel to one of the most captivating destinations in the world. We first took clients to South Africa in 1980 - our inaugural Lions tour – just 100 people! We’ve now taken thousands and awards like these show how much the company has moved forward.”

Gullivers Go West!

Gullivers Sports Travel, the UK’s leading rugby tour operator, is staging its first West Wales Rugby Festival, next spring, to be hosted by Aberystwyth RFC.

The rugby festival is open to under 8s-14s and will be played on Saturday 4 and Sunday 5 April 2009. It has already attracted teams from all over the UK, including Manchester, London and Cardiff.

Ricky Davies, Gullivers’ Festivals Manager said: “Aberystwyth RFC has staged an international rugby festival for a number of years and is well equipped to host such an event. Gullivers is very excited by the prospect of making this festival more popular than ever and is looking forward to introducing clubs to this stunning and rugby mad destination.”

The festival costs from £79 per person, which includes three nights’ self catering accommodation at Quay West Holiday Park and entry into the festival. Gullivers is encouraging teams to bring along supporters and family members too, to continue the ethos of the Gullivers’ rugby festivals.

For further information about the West Wales Rugby Festival, please call Gullivers Sports Travel on 01684 293175, email gullivers@gulliverstravel.co.uk or visit www.gulliverstravel.co.uk.

Countdown To The Lions!

With both sports travel and South Africa growing in popularity, the British & Irish Lions Tour to South Africa 2009 is the ideal sporting event to combine with incentive travel.

Gullivers Incentives, part of Gullivers Sports Travel, which is an Official Licensed Operator for the Lions, is offering bespoke incentive travel for next year's much anticipated rugby tour and can guarantee official match tickets.

As the time zone in South Africa is only two hours ahead of GMT, Gullivers Incentives is able to offer the corporate market weekends away to watch one of the three test matches, as well as longer trips. The Lions v South Africa test matches are confirmed as: Saturday 20 June 2009 in Durban, Saturday 27 June 2009 in Pretoria and Saturday 4 July 2009 in Johannesburg.

Andy Garside, Manager of Gullivers Incentives said: “For our corporate Lions packages we offer bespoke travel programmes that can incorporate a variety of activities, many unique to South Africa – power boating around Cape Point, cycling down Table Mountain, wine tasting, safaris at some of the world’s most exclusive game reserves, helicopter transfers and even shark diving!"

For more information please call Gullivers Incentives on 01684 293175 or email andy.garside@gulliverstravel.co.uk.

Thursday, December 4, 2008

The Property Crisis - Relief Ahead

Let's be real. Regardless of the picture the papers, television and radio may paint about the economy and it's effect on the property market, it doesn't change the fact that we all need a place to live.

Instead, picture this. 137 m2 spread over two floors. Three spacious bedrooms, one fully equipped kitchen, one main and one on suite bathroom, top floor solarium, enclosure with private entrance, private parking and open access to a gorgeous swimming pool. Now, picture this beautiful property in the Costa del Sol between Marbella and Fuengirola, surrounded by world class golf courses.

Lastly, now picture yourself holding the key to the front door.

Seriously, it's more attainable then you think, even in these dire economical times. How? By buying one of these twelve remaining dream homes directly from the developer, Las Begonias.

Surveyed by the bank at €300,000, you can now purchase one for €280,000! This fantastic deal is made possible because when you buy direct from the developer you can avoid all of the extra fees that estate agents charge.

Not sure you can swing it right now but believe that it will be possible in a few years? Las Begonias has found a solution for that too! For a limited time they are offering a "rent to buy" option. When you sign a two year lease on one of these stunning homes, 50% of the rent that you pay would be taken directly off the principal, reducing the total cost by €12,000!

Now is the time to bring that picture to life by moving into your dream home today, just steps from the Mediterranean Sea on the welcoming Costa del Sol.

For more information visit Las Begonias.

Wednesday, December 3, 2008

Fair Team Play

Ever notice that when you're down the pub with your mates there's always that one guy that runs out of money right when it's his turn to buy a round?

Did you also notice that there's always one guy at work that seems to be "out sick" on the days when they're collecting for the staff fund?

And isn't it just your luck that there's one guy on your football team that always forgets his wallet at home when it comes time to pitch in for new gear?

Don't feel alone. We all know "that guy".

Well, they can't do much about him stiffing you at the pub and at work but Managing Director, Mike Smith and the rest of the brilliant team at TeamSport90 have come up with a way to help you avoid being stiffed on the field.

All you have to do is log on to TeamSport90 and register for a free membership. Now you have a way to order all the gear for everyone on the team and if you don't get the money then you don't place the order. It's that simple. This will help take the stress off the person on your team who takes care of these details and it'll also make everyone on the team responsible for themselves.

Want another great reason to sign up? Here's two! It's FREE and it also includes a tracking system of your outstanding orders and order history, great online offers, games and so much more! Okay, that was more like five great reasons. Seriously, it's fantastic and you should check it out right now at TeamSport90.com.

"That guy" will definitely get the point when he's the only one on the team to show up for the game in last years kit.

Always looking for ways to make your life easier, TeamSport90 - UK's Premier Team Kit Supplier.

Product Testers Wanted!

It seems as if every time you pick up a paper or turn on the TV the news is always negative. Headlines read: "UK Housing Market Heading For A Property Crash", "UK Economy Grinds To A Halt", "Viewers Can No Longer Afford To Phone In Votes So The X Factor Cancelled". Okay, I made up the last one to see if you were paying attention.

But honestly, wouldn't it be refreshing to hear some good news for once? Well you're about to get your wish. Read on!

The fine folks at TeamSport90 are always looking for ways to help out their community and in turn make sure they are only offering the highest quality of products on their site. So the Managing Director, Mike Smith came up with an exceptional idea - why not get consumers to test their products and report back to them on their findings. That alone is a splendid idea but they decided to kick it up another notch by letting all the testers keep everything they've tried out. I know, brilliant isn't it!

Some of the items to be tested are:

- Full And 5-A-Side Kits Including Player and Goalkeeper Jerseys, Shorts & Socks
- Football Boots
- Training and Match Footballs
- Team and Player Kitbags
- Goalkeeper Gloves
- Water Bottles and Holders

Some of the brand names include:

- Nike
- Adidas
- Uhlsport
- Jako
- Prostar
- Mass

This is a perfect time to either get some new merchandise for your team or get yourself suited up for free! All they ask of you is your honest opinion. You don’t even have to purchase anything to qualify Not a bad deal, wouldn't you say?

If you want to know more (and of course you do) all you have to do is go to TeamSport90.com, register as a TeamSport90 member, login and go to the members only (latest news) section to apply and get more info on other outstanding offers. They'll get back to the chosen Product Testers. This is a limited time offer so do not wait!

TeamSport90 - UK's Premier Team Kit Supplier.

Tuesday, November 25, 2008

Christmas Shopping Advice From Auntie Lily

Hello my pretty pets! Auntie Lily here, and I'm back to help everyone solve their shopping dilemmas! Our first cry for help comes to us from Jordan in Surrey. It reads:

"Auntie Lily, my family leads a very hectic and visible lifestyle. My hubby Pete and I have done a ton of travelling this year including a trip to South Africa in September to re-new our wedding vows. This has meant that we haven't been home much. On top of that we've also had a lot of "company" around the house so it's very important to us that our 3 darling children have an outstanding Christmas. I need your ideas for our 2 boys, ages 6 & 3 and our little "Princess" age 1. I need it to seem like I spent as much time shopping for these presents as I did curling my lashes this morning so I'm really counting on you Auntie Lily. But lets be honest, I'll take all the credit. Cheers, J"

Jordan, don't get your knickers in a twist, I've got you covered. First off for your oldest, I'm sure with 2 younger siblings running around he could really use his own space so an ideal gift for him would be either the Cowboys & Indians or Teddy Bears Picnic Wigwam. It's good for indoor or outdoor play so he can enjoy it year-round.

Now on to your 3 year old. They're tough on their toys at that age so why not get him something durable and fun like a wooden cement mixer, digger or dumper truck from Orange Tree Toys. They are priced so well you could get him the whole set!

Now last but not least, your little "Princess". Let's be honest, she'll be more interested in the wrapping paper on Christmas morning so now is the perfect time to build her a Tales From The Earth keepsake collection starting with the beautiful little Silver Rocking Horse.

You'll find all of these items at www.madmolly.co.uk. And while you're there you can also check off the rest of the names on your list and get everything gift wrapped too! That'll leave you so much time on your hands that you get married again before Christmas!

MadMolly, the finest gifts and presents on the web because life is for living... and giving.

Ta Ta For Now,
Auntie Lily

Monday, November 10, 2008

Online Marketing With Creative Web Advertising

In a perfect world, you could come up with a great product and the public would just magically hear about it. Unfortunately in the real world things aren't quite that simple. It takes a lot of hard work to find the best and most cost effective way to market your product or business.

This is where Creative Web Advertising steps in. They are Google Certified and they offer Pay Per Click advertising campaigns, web marketing, search engine optimization and web media.

With offices in the UK, Spain and the United States and staff from Germany, England, Ireland, Portugal, Scotland and Canada they are well informed in the newest and most reliable ways to market your business.

But don't just take my word for it, check out what some of their actual clients have to say:

"Before choosing Creative Web Advertising our Google spending was going up and up... So we went with the new approach, and the end result for Marbella Options was that we have been able to half our Google spend without losing sales." Nicholas Rhodes, Marbella Options (Hotel and Apartment Reservations in Marbella, Puerto Banus & Estepona)

"Creative Web Advertising recommended important changes... The end result gave us a massive advantage over our competition, and a huge reduction in the cost per application. We are extremely happy with their service." Steve Murray, Uncle Buck (Pay Day Loans)

"What I feel has really made a huge difference is that my campaign has been split into more manageable, targeted groups using intelligent keywords, ads and landing pages. Creative Web Advertising has an extremely pro-active approach, and we have found that with their management style we have experienced a huge increase in conversions." Aaron Siwoku, Talent Text (Talent Auditions, Films, TV, Extras, Singing and Modelling)

Get in touch with Creative Web Advertising today for a free no obligation review and the next time you read one of their articles you just may see see your own name in the testimonials.

Call CWA-UK @ + 44 (0) 207 099 61 58, CWA-SPAIN @ + 34 951 239 368, CWA-USA @ + 1 302 824 06 58 or visit them online at Creative Web Advertising.

The Truth About UK Landlord Insurance

Historically they've been known as the people you don't want to be seated next to at a dinner party. No, I'm not talking about Proctologists. I'm referring to Insurance Brokers.

However, if you're a Landlord in the UK and you were seated next to a staff member from Cover4 you'd get up much more informed then when you sat down.

You'd learn that Cover4 insures over 40,000 let properties and that they've been in business for over 60 years. Okay, stay with me here, this is where it gets interesting.

Did you know that you can get a substantial discount if you combine all the let properties you own into one Multi Property Landlord Insurance Policy? Not only will you enjoy a lower premium but you'll also have the added convenience of only one renewal date on your policies. I thought that would get your attention.

Here's something else you may not know. All of the Occupied Residential Lets Policies offered through Cover4 include malicious damage by your tenants where many of their competitors policies do not have that clause and fail to point that fact out. Your policy through Cover4 could also include Subsidence, Fire, Theft, Flood, Rent Guarantee, Legal Expense Cover and so much more.

They also provide Unoccupied Property Insurance and since the main complaint most people have is the time limit imposed on these policies, Cover4 offers a long term option which takes away that stress and hassle.

What you'll find with Cover4 is that a lot of their Standard options are extras with other companies. You'll also find that an appointment with them is much more pleasant then one with a Proctologist.

Get your quote today by calling 0800 970 7172 or by visiting Cover4 Let Property.

Scaffold Tower Sales Introduces The Safe Brace

These days hardly anyone feels secure. With so many companies taking the short road to make their customers feel safe and not actually making their products safer, it's no wonder we feel this way.

We all know it's mandatory to wear a helmet on a motorcycle and we wouldn't drive our vehicle without insurance would we? So, why aren't there more regulations in place regarding the transportation of scaffolding on the work site?

Every year there are over 4500 scaffold related injuries. The HSE reported that "More than a third of all over-three-day injuries reported each year to HSE and local authorities are caused by manual handling - the transporting or supporting of loads by hand or by bodily force".

With a bit of research you'll realise that there aren't many scaffolding companies out there that are going above and beyond what's required.

However one company, Scaffold Tower Sales, has proven that there is someone out there with safety and innovation in mind. Not only do they provide Kite Marked BSEN1004 Certified access scaffold Towers that are second to none in the industry, they have developed a product to make the journey to and from the work site safer!

The original “Safe Brace” is made from tough polypropylene plastic and holds up to 10 braces of all lengths and makes safely. The Safe Brace allows for total control when transporting braces from storage to the work site. Best of all this product is offered for FREE with every industrial scaffold tower purchased from Scaffold Tower Sales. They can also be purchased separately.

If you are a worker on a construction site or a builder, you need to keep safety in mind at all times so, why not just make that a bit easier on yourself by calling Scaffold Tower Sales today at 0845 257 5991 and inquire about their products. For more information you can also visit Scaffold Tower Sales.

Why Vacation In Brittany Instead Of Cornwall?

Here is the truth about some of the most common misconceptions passed down
throughout the years:

1.Thomas Crapper invented the flush toilet.
- False, Sir John Harrington did.

2.Bats are blind.
- False, most just can't distinguish between colours.

3.It is cheaper to vacation in Cornwall then in Brittany.
-False, even though some local travel agencies would have you believe the contrary. Truth be told, in peak season the price of a multi-bedroom villa in Cornwall could run you between £2600 to £2800 per week but The Villa Company has several hand picked units in Brittany under £2000, some even under £1500. And this is in peak season!

We'll give you a moment to get over the shock. We had always thought bats were blind too! Seriously though, it is shocking to find out that the borders on your vacation options just blew open. Exciting too!

And just so we're clear, we're not talking about bottom of the line units either because most of The Villa Company properties come with choice amenities including a washing machine, dishwasher, microwave, TV, DVD player, and barbecue.

Oh, and did I also mention that most come with a private indoor pool? Now, no matter what the weather is like outside you can still enjoy a dip whenever you fancy! You may not find that option often in Cornwall!

Another positive is, no matter how many people you're traveling with, The Villa Company offers properties to cater from 2 to 10 or more people.

When you're planning your next holiday keep in mind that thanks to The Villa Company, it's just a short ferry ride across the English Channel to a whole new world of experience and culture in Brittany.

Start planning your holiday today at The Villa Company.

Which Would Bear Grylls Choose?

Somewhere in the barren Sahara Desert safely tucked in a camel carcass protected from the harsh elements, Bear Grylls reaches for his trusty Garmin Colorado 300 Worldwide Basemap. He has an important decision to make because one wrong turn will send him farther away from his rescue party...

Somewhere in the crowded city of London safely tucked in a wool blanket protected from the wet weather outside, Ben Gallagher reaches for his laptop. He also has an important decision to make because if he doesn't get a Satellite Navigation System soon he'll keep being late for work and his boss won't get off his a**.

Thankfully Ben only needs to go to one website to find what he needs, the same place Bear Grylls gets his gear, www.globalgizmos.co.uk.

Just in time for Christmas, Global Gizmos ordered in 5 new models of Garmin Sat-Navs which range in price and number of features. For example if you stick close to home, the Nuvi 215T comes preloaded with street maps for the UK and Ireland. But for you wanderers out there, the Garmin Nuvi 775T comes preloaded with highly detailed City Navigator® NT road maps for North America and Europe.

All of the 5 new models come with Bluetooth, so no matter which one you choose you'll be able to stay fully connected.

Get yours today at www.globalgizmos.co.uk. Global Gizmos, for the adventurer in all of us!

Update: Bear found his way out of the Sahara Desert and is now safely tucked away in a snow cave in Patagonia.

Ben chose the Garmin Nuvi 265T and hasn't been late for work since and his a** is now officially boss free.

Shopping Advice From Auntie Lily

Man or woman. Young or old. It doesn't matter, there's one quest that unites us all... the search for the perfect present!

Well stress no more my pets, Auntie Lily is here and I've made it my personal mission to help people succeed in their hunt to find that gift that says “Wow, now that's something I didn't even know I couldn't live without!”

Our first assignment comes from Charles in Wales. He's looking for a Christmas present for his parents, a couple who already seem to own one of everything.

No worries Chuck! Here's a few ideas for you. Let's start with Mum first. Does she have a stressful job? Try Segreti Mediterranei Moisturising Anti-stress Face Cream SPF4 with Artichoke and Olive Leaves. Does she do a fair amount of entertaining? Why not pick her up some Mussel Eaters or a Silver Plated Champagne Cork Cruet Set by Culinary Concepts. They both make great conversation pieces!

Now, on to Dad! Does he like to travel? I bet he'd fancy a Black with Cinnamon Edge Travel Card Wallet by Simon Carter. Or maybe he's known for his love of his country? A perfect choice, also by Simon Carter, is a pair of George Cross Cufflinks in guillouch enamel which will be sure to bring out his patriotic side!

Well Charles, I think I've set you on the right path to find the perfect presents for your hard to please parents but if you want a few more options or if you're ready to place your order then go to the website where all the shrewd shoppers like myself go – www.madmolly.co.uk

MadMolly, the finest gifts and presents on the web because life is for living... and giving.

Ta Ta For Now,
Auntie Lily