Long Term Link Building

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There’s no way to avoid it if you want to have a successful website, and whether you like it or not it will either cost you plenty of time or money. You have to find a long term link building strategy even if the whole subject seems like Double-Dutch to you at the beginning.

But if you take a step back and see link building in a simple, somewhat old-fashioned way, you will grasp it differently and this will lessen the technical jungle that you may feel you are venturing into.

Getting a long term link building strategy is a bit like what happens after you have opened a new shop.

You put plenty of planning into your shop; you’ve found a great interior designer, you’ve sourced great stuff to sell at good prices, and now you open up and not many people come in.

So your website is all singing and dancing, you’ve got great products and low prices and you can’t understand why your competitors are appearing high on the search engines and you’re not.

It boils down to the same issue – creating the right interest in a long term way.

For a shop you would probably have to invest a lot of money into advertising and old-fashioned public relations, while having niche or excellent value products that can maintain that interest. And eventually your reputation would increase by word-mouth-mouth.

But with a website it is much cheaper and actually easier. All you need to do is make sure you don’t expect it to happen overnight.

Start by writing interesting content ideally with a specialist angle, making sure it is neither too sales orientated or condescending. Set up a blog for your website and every so often write something new in the third person, so that it comes across as commentary.

Now start linking these new articles, every so often, to the social networking sites (Facebook, My Space, Digg, Delicious etc.) and article posting and PR sites.
This will have the effect of building very valuable links with relevant content while reaching out to a huge brand new audience gradually.

Some of this new audience will start to visit your shop/website, and some of them will tell their friends. Some of these people will bookmark your site also making it more important in the eyes of the search engines.

For a simple step-by-step guide on how to start off your long term link building strategy visit this article.

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